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Podcast (Part 4): Offer Strategy & Pipeline Acceleration

April 22, 2011
In the final part of my podcast with Steve Farnsworth of Jolt Social Media, we discuss offer strategy for social media, lead generation, and lead nurturing, and the role of marketing automation in converting raw inquiries to... Read More
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Animoto: Easy, Cost-Effective Video Content to Go

April 18, 2011
Good video content engages customers and prospects like no white paper or webinar can. Videos are easily accessible at any time, from any place, and adapt readily to mobile devices. And integrating video content into a... Read More
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Why Direct Mail & Focus Groups Don’t Mix

April 5, 2011
Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. As part of the research, the client... Read More
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Dialogue Marketing: A Conversation with Maria Pergolino

March 18, 2011
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Podcast (Part 3): Using Blogs to Generate Leads

March 16, 2011
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Help Your Favorite Local Businesses Get Found on Google

March 9, 2011
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Email Marketing: Tips on Open Rates, Offers & Lead Quality

March 1, 2011
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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