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June 16 Roundtable: Secrets to Webinar Success

May 10, 2011
Note: this event is now available for listening on-demand via the Spear Website. Join me and a select group of expert panelists on June 16, 2011 at 11 AM PT / 2 PM ET as we explore strategies for hosting, presenting, and... Read More
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4 Reasons to Fulfill Offer Content via Email

Congratulations. A prospect just responded to one of your marketing emails, filled out the registration form, and wants the free white paper you offered. There are three basic ways to fulfill that offer content: 1.... Read More
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5 Mistakes to Avoid in Your Next Email Campaign

April 29, 2011
Can a campaign about how to improve email design be a prime example of how NOT to design an email? If it’s the campaign below, received this week from Lyris, an email marketing software company, the answer is (in the view... Read More
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Podcast (Part 4): Offer Strategy & Pipeline Acceleration

April 22, 2011
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Animoto: Easy, Cost-Effective Video Content to Go

April 18, 2011
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Why Direct Mail & Focus Groups Don’t Mix

April 5, 2011
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Dialogue Marketing: A Conversation with Maria Pergolino

March 18, 2011
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

Recommended Resources

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Top 10 B2B Email Mistakes
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