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Getting the Most from Salesforce.com: A Conversation with David Taber

July 15, 2010
Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Yet in my experience marketers often have a love-hate... Read More
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Email Critique: CMS Vendor Asks Too Many Questions

July 9, 2010
As data sheets go, the design below from Ektron, a New Hampshire-based developer of CMS (Content Management System) software, has its merits. Unfortunately, it’s not a data sheet, it’s an email, and on that score, it... Read More
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Do Email Open Rates Really Matter?

July 1, 2010
Open rates are generally paid more attention than they’re due. The ugly truth is this: an open rate is NOT an accurate measure of how many people opened or read an email, neither is it an absolute measure of a subject... Read More
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Factoids: How to Tweet Multiple Times About the Same Offer

June 24, 2010
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New White Paper: Top 10 Tips for Lead Nurturing Success

June 11, 2010
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Can Games Play a Role in B2B Marketing?

June 1, 2010
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If Lead Nurturing is the Question, is Software the Answer?

May 18, 2010
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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