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New White Paper: Top 10 Tips for Lead Nurturing Success

June 11, 2010
Just getting started with lead nurturing? Recently invested in marketing automation software? Concerned that your lead nurturing program isn’t everything it should be? Great lead nurturing starts with more than just... Read More
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Can Games Play a Role in B2B Marketing?

June 1, 2010
You don’t have to be plugged into the new media scene to know that digital games are HOT. According to recent statistics, fully 65 percent of US households play some form of video or computer games. And those involved... Read More
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If Lead Nurturing is the Question, is Software the Answer?

May 18, 2010
I was reminded today of just how successful the marketing automation vendors have been (to their credit, it must be said) in defining their solutions as the answer to today's marketing problems. That conclusion was prompted... Read More
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Help Our Client Choose a Logo (Poll)

May 12, 2010
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10 Questions: Do You Need Marketing Automation?

May 6, 2010
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Blog Makeover Nets Sales Leads for Software Company

April 21, 2010
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When Emails Go Bad: A Lesson in How to Apologize

April 19, 2010
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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