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Do Email Open Rates Really Matter?

July 1, 2010
Open rates are generally paid more attention than they’re due. The ugly truth is this: an open rate is NOT an accurate measure of how many people opened or read an email, neither is it an absolute measure of a subject... Read More
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Factoids: How to Tweet Multiple Times About the Same Offer

June 24, 2010
So you just launched a new white paper. How do you tweet about the content multiple times without seeming repetitive? Try factoids. Factoids are brief glimpses into the content on offer. They can be excerpts, but... Read More
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New White Paper: Top 10 Tips for Lead Nurturing Success

June 11, 2010
Just getting started with lead nurturing? Recently invested in marketing automation software? Concerned that your lead nurturing program isn’t everything it should be? Great lead nurturing starts with more than just... Read More
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Can Games Play a Role in B2B Marketing?

June 1, 2010
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If Lead Nurturing is the Question, is Software the Answer?

May 18, 2010
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Help Our Client Choose a Logo (Poll)

May 12, 2010
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10 Questions: Do You Need Marketing Automation?

May 6, 2010
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

Recommended Resources

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