When Ugly Works

August 20, 2007

Here's a banner ad that caught my eye recently: Oh sure, it's ugly. There's virtually no "concept" to speak of, or even design for that matter. However, what Hoovers have accomplished is a very effective illustration of... Read More

Can a Campaign Be Too Targeted?

August 17, 2007

It’s a generally accepted tenet of direct response marketing that the more targeted your campaign, the more successful that campaign is likely to be. There are circumstances, however, when too precise a target audience... Read More

New Demand Gen Website & E-Newsletter

August 5, 2007

If you're involved in creating demand gen strategy for your company, here's a recently launched Website that deserves to be bookmarked: https://www.demandgenreport.com/ Demand Gen Report delivers case studies and benchmark... Read More