The Myth Of Why You Shouldn’t Use “Free” In Subject Lines

April 27, 2007

I continue to read opinion pieces in industry publications and e-newsletters imploring marketers not to use “Free” in e-mail subject lines, based on the argument that “Free” will trigger spam filters and result in... Read More

Why We’re Dumping Our Newsletter And Why You Should Do The Same

April 24, 2007

After 10 years and more than 100 “tips”, April 2007 marks the last issue of the CDI “Tip o’ the Month” newsletter. Starting in May, all current subscribers will instead receive monthly e-mail notifications of new... Read More

How to Name Your White Paper

April 12, 2007

When white papers were primarily selling tools and “leave behinds," the title didn’t count for much. Now that they’re mostly lead generation devices, the right white paper title can mean a lot. If a prospect is... Read More