Benchmarks, We Got Benchmarks

June 29, 2007

In a recent article for BtoB Magazine, John Neeson of marketing and sales consultancy Sirius Decisions provides some planning benchmarks that are often sought by clients but tough to come by, namely: what percentage of... Read More

The End of Live Webinars?

June 11, 2007

Web seminars continue to be a mainstay B2B demand gen tactic, especially in the technology space. Up until now, Webinars have come in two flavors: the live event, broadcast at a specific date and time, and the archived... Read More

Good Blog on Writing White Papers

June 5, 2007

If you write, produce, or use white papers for lead generation, I recommend you check out Michael Stelzner's blog, "Writing White Papers." He offers some great tips for making your white paper stand out from the crowd.... Read More