Category Archives: B2B Marketing

B2B Buyers Survey

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. This year’s report (download a copy here – registration required) is striking in the degree and pace of change… Read More

pre-qualified leads

Beware the Siren Call of Pre-Qualified Leads

There is a growing trend in the content syndication space, and among Cost Per Lead (CPL) programs in general, for media vendors to offer B2B clients the option of pre-qualified leads. Whereas typically, content syndication has meant acquiring leads, at a fixed cost, that are filtered by criteria such as… Read More

demand generation content

8 Questions to Help You Decide if Your Content is Good Enough

The best demand generation campaigns start with content that your prospects want. Even the best data, and sparkling creative, can’t save you or your campaign if your content and offer isn’t up to scratch. Here are 8 simple questions to help you decide whether that content is good enough. 1…. Read More