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5 Keys to Getting Started in Lead Nurturing

January 21, 2009
Congratulations. You’re the proud owner of a bright and shiny marketing automation platform. Now what? Well first, you’re not alone. Marketing automation is a hot topic (and something I've recommended as one of the... Read More
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B2B Demand Generation Trends & Predictions for 2009

Never one to be shy about expressing my opinion, I was interviewed recently by Craig Rosenberg of Tippit and the Funnelholic blog about B2B marketing trends and expectations for 2009. You’ll find the results of the... Read More
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Using Multiple Offers in Lead Nurturing

January 16, 2009
From LinkedIn: "Regarding offers, I've always thought it best to keep to one per tactic, otherwise you'll lower your offer's responses because someone will inevitably click on the other offer. But from a 'lead... Read More
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7 Ways to Change Your Demand Gen Strategy in 2009

January 9, 2009
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Are Webinars a Waste of Time?

December 11, 2008
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The Inevitability of Lead Nurturing

December 2, 2008
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Not Another Article About How to Market During a Recession

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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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