Blog
Following Up on Leads: How Soon & How Often?
I had occasion recently to answer two questions relating to lead follow-up, discussions that readers of this blog...
Personalizing Your Direct Mail: 6 Tips
You spent countless hours in copy and design and review cycles crafting the perfect direct mail piece. Yet the...
KnowledgeStorm, We Hardly Knew Ye
November 7, 2007 - TechTarget acquires KnowledgeStorm (see press release). Not quite three years since they acquired...
The Q1 Marketing Plan: A Primer
It’s that time of year again, when marketers’ thoughts turn to budget cycles, MBOs, and that Webinar series that they...
Can a Campaign Be Too Targeted?
It’s a generally accepted tenet of direct response marketing that the more targeted your campaign, the more successful...
The Myth Of Why You Shouldn’t Use “Free” In Subject Lines
I continue to read opinion pieces in industry publications and e-newsletters imploring marketers not to use “Free” in...
Why We’re Dumping Our Newsletter And Why You Should Do The Same
After 10 years and more than 100 “tips”, April 2007 marks the last issue of the CDI “Tip o’ the Month” newsletter....