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7 Key Principles of B2B Email Creative

June 18, 2019
1.  What, Why, How. There are three things your email recipient should see almost immediately, and those are: WHAT the offer is, WHY it’s of value, and HOW to get it.  Don’t make the reader hunt or scroll... Read More
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Is it Time to Add Chatbots to Your Demand Generation Engine?

May 28, 2019
If you’ve ever received a notice of package delivery via Facebook Messenger, or resolved a technical issue with your cell phone via online chat, you’ll know that messaging, chat, and real-time communication are already... Read More
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Marin Webinar Invitation

Why this Webinar Invitation Works

May 16, 2019
One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software.  I’ve written... Read More
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ABM tactics

Should I Prioritize ABM Tactics Ahead of Demand Generation?

April 23, 2019
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B2B Search Campaigns

5 Most Common Fails in B2B Search Campaigns

April 16, 2019
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Lead Scoring

3 Key Reasons Not to Give Up on Lead Scoring

March 22, 2019
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Trends in B2B Email: ABM, Deliverability & Integrated Campaigns

March 7, 2019
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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