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email preview text

5 Tips for More Effective Email Preview Text

August 16, 2019
Email preview text is that line of copy that appears below the subject line in the recipient’s inbox. Preview text renders in different ways depending on the email client (the small screenshot below is from Outlook 2016... Read More
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funnel-based demand generation

In Defense of Demand Generation in the Age of ABM

July 30, 2019
Much has been made of the argument that Account-Based Marketing (ABM) gained traction so quickly in B2B marketing primarily because traditional, funnel-based demand generation has stopped working.  A recent video... Read More
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Report: B2B Buyers Engaging Earlier with Sales

July 1, 2019
For the last decade or more, it’s been an accepted principle – almost a key tenet – of B2B demand generation that business buyers don’t want to talk to a sales rep until the last possible moment.  It’s... Read More
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8 Questions to Ask Before Investing in Marketing Attribution

June 25, 2019
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7 Key Principles of B2B Email Creative

June 18, 2019
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Is it Time to Add Chatbots to Your Demand Generation Engine?

May 28, 2019
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Marin Webinar Invitation

Why this Webinar Invitation Works

May 16, 2019
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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