Trends in B2B Email: ABM, Deliverability & Integrated Campaigns

March 7, 2019

Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing, an article that you can read online here. With permission, a more complete version of the... Read More

Why is No-One Talking About B2B Creative?

February 28, 2019

This week, I had the pleasure of speaking at the B2B Marketing Exchange (B2BMX) conference on the topic of B2B email creative. At a conference of more than sixty sessions (by my count), as best I could determine there... Read More

Infographic: 90+ Percent of B2B Companies Report Marketing Talent Crunch

January 24, 2019

A recent survey of B2B companies finds that most are struggling to find and hire marketing talent, particularly in technical roles such as marketing operations. Results from the survey, conducted by Spear... Read More