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Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question

On a recent conference call with a prospective client, the Vice President of Sales chimed in with a question: “How...

An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be...

Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company...

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age ("Marketers Still Struggling...

Recent studies tell us that while the adoption of marketing automation technology continues to gain momentum, fewer...

Over at marketing automation firm Marketo, CEO Phil Fernandez just wrote a full-throated rant against the evils of...

Like so many things in today’s B2B marketing world, the question of what does or doesn’t cause business emails to be...

Email copywriting is more than simply an exercise in brevity. A successful email grabs the reader, sells the offer,...

Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Make...

A client asks: “How far in advance should we email invitations to our Webinars? We’ve always aimed for 2-3 weeks but...

First, a question. From a marketing perspective, does it matter if prospects actually attend Webinars once they...

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree, developers of an intriguing new...