Stop Asking Your Marketing Agency for Client References

August 25, 2017

First, a confession: I hate providing references. As one of the principals at a B2B marketing agency, I get asked for them frequently (though not always) by prospective new clients and, quite aside from the hassle of... Read More

Email Copywriting: Drive Action at Every Opportunity

July 26, 2017

Sales experts preach the value of “asking for the sale.” Don’t assume that your customer will buy when the time is right. Make the time now. The same rule applies to demand generation creative and to email... Read More

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

July 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. This... Read More