A B2B Email Pre-Flight Checklist

February 28, 2020

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. Part of that presentation was a “B2B Email Pre-Flight Checklist” – a list of... Read More

Why Is Marketing Automation Maturity Still Woeful?

February 18, 2020

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. The conclusion: most B2B companies were failing to follow... Read More

Hosted Landing Pages vs. Embedded Forms

January 21, 2020

A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. Is there a big advantage to hosting them... Read More