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A few weeks ago I gave an informational interview to a local university student looking for advice on the best way to jump start his marketing career. The conversation was a handy excuse to catalog some of the lessons I’ve learned over 30 years in marketing, and to document what… Read More
In days long past, companies hired one marketing firm, usually an advertising agency, to coordinate a broad spectrum of marketing needs. Today, modern marketing channels have become so fragmented that B2B marketers are much more likely to work with a stable of agencies – a demand generation agency, for example,… Read More
No-one is a bigger fan than me of Marketing Sherpa: their content, newsletters and events are some of the best around. Furthermore, their emails and other outbound communications are always highly professional and reflective of a company whose reputation is one of trust, credibility, and authority. So imagine my surprise… Read More
Excuse me while I rant for a minute, but what is it about buying media that makes it seems so benign? Here’s what I mean: companies spend tens or hundreds of thousands of dollars on media, often with little purpose or strategy behind it, because buying media – and media… Read More
It’s that time of year again, when marketers’ thoughts turn to budget cycles, MBOs, and that Webinar series that they really meant to launch in Q3 but just never got around to. A new fiscal year looms, and we’re busy assisting clients and prospective clients as they sort out their… Read More
Hold that angry e-mail – those aren’t my words, but those of my favorite direct marketing curmudgeon, Denny Hatch, in the latest edition of his e-mail newsletter, Business Common Sense. To quote Denny: “… the world of general agencies has somehow conned the dumb little yuppie MBA corporate brand managers… Read More