 | spearmarketing.comcontactabout |
The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty – on top of the risk and strain caused by a global pandemic – whether an economic downturn is imminent, or how severe it might be, and for… Read More
Another new year approaches and, with it, another major data privacy regulation takes effect. This time, it’s the California Consumer Privacy Act (CCPA), which becomes law on January 1, 2020. Don’t be fooled into thinking that only California companies need pay attention. Even if you’ve already established more stringent data… Read More
Over at marketing automation firm Marketo, CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Do they really think that… Read More
David Kearney, CEO of e-mail service provider Boomerang, recently wrote a handy synopsis of recent updates to the CAN-SPAM law governing e-mail marketing. Amongst the highlights: 1. When an e-mail features more than one company (ex: a co-sponsored event), one company can be designated the “sender.” That company should be… Read More
Say you’re in the public relations business. A friend who’s a Web designer e-mails you and says she has a client who’s looking for a new PR agency, and is willing to make an introduction. How much is that introduction worth to you? $50? $100? That’s the premise behind Saleconx,… Read More
No-one is a bigger fan than me of Marketing Sherpa: their content, newsletters and events are some of the best around. Furthermore, their emails and other outbound communications are always highly professional and reflective of a company whose reputation is one of trust, credibility, and authority. So imagine my surprise… Read More