Category Archives: digital advertising

LinkedIn Ad

Infographic – Blueprint for an Effective LinkedIn Ad

July 13, 2022

LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience.  However, whereas there’s plenty of information online about the mechanics of LinkedIn advertising (bid strategy, audience definition), it’s much harder to find proven best practices… Read More

digital advertising

Is Your Digital Advertising Signaling the Right Message to Buyers?

December 21, 2018

There’s a fascinating article over at LinkedIn: “You Are What You Signal,” in which the authors discuss the concept of “signaling theory” in advertising, best summarized in simple terms as the way in which ads “signal” a consumer into trusting a particular brand. Signaling theory posits that consumers trust brands… Read More