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This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. (For a more detailed recounting of those early events, read this great article on LinkedIn by Sandra Freeman.) This… Read More
You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The reason many of these reports are worthless, in my view, is that they’re based on non-randomized surveys, and thus the results are influenced heavily by who chooses to respond…. Read More
The following post comes courtesy of guest blogger, CDI Creative Director Dave Dumanis (thanks Dave!): In demand generation, we have this phenomenon called best practices. In other fields, they’d be called rules, or guidelines. They’re pieces of information or advice that, if closely followed, can boost our odds: frequent calls… Read More
Just read a very insightful post over at Garth’s World, the new blog by Garth Moulton, one of the co-founders of Jigsaw, the wildly successful online business contact directory. In his post Help Wanted: Easter Bunny, Garth rails against companies that have an unrealistic expectation of what new sales hires… Read More
Interesting article (and not just because this writer is quoted heavily) in this month’s issue of the Demand Gen Report newsletter on the challenge of measuring ROI from integrated campaigns. Integrated, multi-channel campaigns are here to stay. Even something as simple as a content syndication program can involve a significant… Read More
It’s that time of year again, when marketers’ thoughts turn to budget cycles, MBOs, and that Webinar series that they really meant to launch in Q3 but just never got around to. A new fiscal year looms, and we’re busy assisting clients and prospective clients as they sort out their… Read More
Hold that angry e-mail – those aren’t my words, but those of my favorite direct marketing curmudgeon, Denny Hatch, in the latest edition of his e-mail newsletter, Business Common Sense. To quote Denny: “… the world of general agencies has somehow conned the dumb little yuppie MBA corporate brand managers… Read More