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7 Ways to Change Your Demand Gen Strategy in 2009

January 9, 2009
Check out another great article from DemandGen Report (and not just because I’m quoted) on how B2B marketers should adapt their demand generation strategy to the new economic climate. Key takeaways: * Focus media... Read More
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Are Webinars a Waste of Time?

December 11, 2008
From LinkedIn: "Are webinars a waste of time? It would be interesting to hear from those of you who run regular B2B webinars about how this technique works for your business in terms of "lead generation" and/or "lead... Read More
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The Inevitability of Lead Nurturing

December 2, 2008
On the heels of my earlier post about why B2B companies should make lead management and lead nurturing a key priority comes this fascinating article from DemandGen Report detailing a new survey from Aberdeen: "Lead... Read More
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Not Another Article About How to Market During a Recession

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2 Mistakes that Cause Content Syndication to Fail

November 25, 2008
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Increasing Referrals from Clients & Prospects

November 11, 2008
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SoftwareCEO On Surviving The Marketing Budget Crunch

October 29, 2008
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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