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2 Mistakes that Cause Content Syndication to Fail

November 25, 2008
Many times in this space I’ve talked about the virtues of content syndication as a low risk way for companies to generate a consistent stream of low cost, in-profile leads. However, when we introduce the topic to... Read More
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Increasing Referrals from Clients & Prospects

November 11, 2008
In an economic climate when qualified sales leads are harder and harder to come by, your best source of new business is often the people who already know you: clients, partners, and even existing prospects. Referrals can be... Read More
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SoftwareCEO On Surviving The Marketing Budget Crunch

October 29, 2008
You’re not the only one to notice a sudden flurry of articles and Web content on “how to market during a recession.” Fortunately, Gordon Graham at SoftwareCEO (where I help moderate the Marketing & PR forum) has... Read More
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Increasing the Effectiveness of Inside Sales

October 15, 2008
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SAP E-Mail Needs a Dose of “Operational Excellence”

October 10, 2008
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Lipstick, Pigs & Lead Generation

October 7, 2008
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RSS Gains Traction as B2B Marketing Tool

September 22, 2008
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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