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Not Another Article About How to Market During a Recession

December 2, 2008
No, nothing of the sort. But let’s face it – times are tight, budgets are tighter, and companies we talk to are all looking for ways to make their marketing investment go further. Here then, are some recommendations... Read More
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2 Mistakes that Cause Content Syndication to Fail

November 25, 2008
Many times in this space I’ve talked about the virtues of content syndication as a low risk way for companies to generate a consistent stream of low cost, in-profile leads. However, when we introduce the topic to... Read More
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Increasing Referrals from Clients & Prospects

November 11, 2008
In an economic climate when qualified sales leads are harder and harder to come by, your best source of new business is often the people who already know you: clients, partners, and even existing prospects. Referrals can be... Read More
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SoftwareCEO On Surviving The Marketing Budget Crunch

October 29, 2008
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Increasing the Effectiveness of Inside Sales

October 15, 2008
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SAP E-Mail Needs a Dose of “Operational Excellence”

October 10, 2008
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Lipstick, Pigs & Lead Generation

October 7, 2008
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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