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Increasing the Effectiveness of Inside Sales

October 15, 2008
When I worked at Oracle in the late 80s (sigh), the company was one of the pioneers in the use of telesales for selling high-ticket software, on a large scale, over the telephone. Sally Duby was one of the key executives in... Read More
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SAP E-Mail Needs a Dose of “Operational Excellence”

October 10, 2008
A few weeks back I savaged a Webinar invitation from Oracle, so it seems only fair that I critique an e-mail recently received from one of Oracle’s main competitors, SAP. Oracle’s e-mail was ostensibly promoting an... Read More
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Lipstick, Pigs & Lead Generation

October 7, 2008
There’s been a lot of talk in the news lately about putting cosmetics on farm animals. Naturally, this made me think of lead generation. No connection, you say? Consider this: Most lead generation campaigns are just... Read More
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RSS Gains Traction as B2B Marketing Tool

September 22, 2008
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Should You Require Registration for Web Content?

September 19, 2008
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11 Questions to Help Evaluate Your Demand Generation Plan

September 8, 2008
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Oracle Webinar Invitation Needs More Detail, Less Fluff

August 29, 2008
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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