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SoftwareCEO On Surviving The Marketing Budget Crunch

October 29, 2008
You’re not the only one to notice a sudden flurry of articles and Web content on “how to market during a recession.” Fortunately, Gordon Graham at SoftwareCEO (where I help moderate the Marketing & PR forum) has... Read More
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Increasing the Effectiveness of Inside Sales

October 15, 2008
When I worked at Oracle in the late 80s (sigh), the company was one of the pioneers in the use of telesales for selling high-ticket software, on a large scale, over the telephone. Sally Duby was one of the key executives in... Read More
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SAP E-Mail Needs a Dose of “Operational Excellence”

October 10, 2008
A few weeks back I savaged a Webinar invitation from Oracle, so it seems only fair that I critique an e-mail recently received from one of Oracle’s main competitors, SAP. Oracle’s e-mail was ostensibly promoting an... Read More
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Lipstick, Pigs & Lead Generation

October 7, 2008
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RSS Gains Traction as B2B Marketing Tool

September 22, 2008
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Should You Require Registration for Web Content?

September 19, 2008
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11 Questions to Help Evaluate Your Demand Generation Plan

September 8, 2008
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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