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Should You Require Registration for Web Content?

September 19, 2008
Should you require registration in order for Website visitors to download white papers and other content? And if so, how much information should you require? Perform a random survey of high-tech company Websites, and... Read More
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11 Questions to Help Evaluate Your Demand Generation Plan

September 8, 2008
Jon Miller at Marketo wrote an interesting post (“Demand Generation Quiz: How Good Are You?”) for his blog this week that featured 14 questions designed to help determine whether a company is ripe for marketing... Read More
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Oracle Webinar Invitation Needs More Detail, Less Fluff

August 29, 2008
Most of the discussion these days on how to improve e-mail response centers on technical issues such as deliverability, spam filters, and readability on mobile e-mail clients. It’s easy to forget, therefore, that the true... Read More
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Brand vs. Direct: Who Wins?

August 24, 2008
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Social Media & B2B Demand Generation

August 8, 2008
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7 Tips for Increasing Free Trial Conversion Rates

July 30, 2008
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New B2B Demand Generation Group on Facebook

July 18, 2008
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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