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7 Tips for Increasing Free Trial Conversion Rates

July 30, 2008
If you work for a software company that delivers product on a SaaS platform, it’s likely that free trials, and the rate at which those trials convert to customers, are one of the primary drivers for your company’s... Read More
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New B2B Demand Generation Group on Facebook

July 18, 2008
Please join me on a new Facebook group dedicated to B2B Demand Generation. My primary motivation in starting the group is to spark discussion and exchange of best practices, news, trends, and strategies relating to demand... Read More
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Jellyvision: Lead Qualification That Talks Back

July 15, 2008
As the name suggests, Chicago-based Jellyvision got their start creating children’s films. The company then went on to create “You Don’t Know Jack,” one of the best-selling game franchises of all time (4.5 million... Read More
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Designing Emails for the Mobile User

July 11, 2008
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Top 10 High-Tech Email Marketing Mistakes

July 9, 2008
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July 16 Teleseminar on White Paper Syndication

July 2, 2008
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A New "Spin" on Dimensional Mail

June 26, 2008
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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