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Jellyvision: Lead Qualification That Talks Back

July 15, 2008
As the name suggests, Chicago-based Jellyvision got their start creating children’s films. The company then went on to create “You Don’t Know Jack,” one of the best-selling game franchises of all time (4.5 million... Read More
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Designing Emails for the Mobile User

July 11, 2008
From the “wish I’d written that” file … In the July issue of DIRECT Magazine, Len Shneyder wrote one of the best articles I’ve seen on a hot topic: how to adapt e-mail copy and design for the fast-growing subset... Read More
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Top 10 High-Tech Email Marketing Mistakes

July 9, 2008
I just updated one of CDI’s most popular white papers: “Top 10 High-Tech E-Mail Marketing Mistakes.” You can download your free copy of the new version here. Topics include: * the not-so-obvious ways most landing... Read More
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July 16 Teleseminar on White Paper Syndication

July 2, 2008
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A New "Spin" on Dimensional Mail

June 26, 2008
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Free Search Marketing Guide from DMNews

June 19, 2008
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New Podcast: Buying & Using Marketing Automation Systems

June 18, 2008
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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