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Following Up on Leads: How Soon & How Often?

June 16, 2008
I had occasion recently to answer two questions relating to lead follow-up, discussions that readers of this blog might find of interest: First, a prospective client wanted to convince his management that there was a... Read More
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Landing Page Optimization: 4 Basic Principles

June 10, 2008
Landing page optimization is a hot topic these days; indeed, whole companies have been built (and are thriving) on nothing but ensuring your landing pages generate the most registrations possible. Still, as I wrote in this... Read More
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Personalizing Your Direct Mail: 6 Tips

May 29, 2008
You spent countless hours in copy and design and review cycles crafting the perfect direct mail piece. Yet the finished product looks like junk mail, and your response rate suffers accordingly. Why? Most likely the... Read More
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Changes to CAN-SPAM Law & Your E-Mail Reputation

May 20, 2008
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Increasing Podcast Response with Veotag

May 13, 2008
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Direct Marketing: Rules vs. Laws

May 12, 2008
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6 Questions on TCO of Marketing Automation Technology

April 28, 2008
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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