A New "Spin" on Dimensional Mail
June 26, 2008
Forwarded to me by a client (thanks Tim) ... I’ve never been a big fan of dimensional mail, but this campaign is simply brilliant. Now that’s what I call thinking “outside the... Read More
Free Search Marketing Guide from DMNews
June 19, 2008
DM News just published their "2008 Essential Guide to Search Engine Marketing," a 47-page compendium of tips, strategies, and ideas for improving search marketing performance. As I write this, the guide is available free... Read More
New Podcast: Buying & Using Marketing Automation Systems
June 18, 2008
Recently I was interviewed by Jon Miller, Vice President Marketing at Marketo, about the trends, challenges, and potential benefits that are driving so many companies to look at marketing automation and lead management... Read More
Following Up on Leads: How Soon & How Often?
June 16, 2008
Landing Page Optimization: 4 Basic Principles
June 10, 2008
Personalizing Your Direct Mail: 6 Tips
May 29, 2008
Changes to CAN-SPAM Law & Your E-Mail Reputation
May 20, 2008