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July 16 Teleseminar on White Paper Syndication

July 2, 2008
Join me and Michael Stelzner, editor of Whitepapersource.com and author of the book “Writing White Papers,” as we host a one-hour teleseminar on “Growing Leads with White Paper Syndication: Expanding the Reach of Your... Read More
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A New "Spin" on Dimensional Mail

June 26, 2008
Forwarded to me by a client (thanks Tim) ... I’ve never been a big fan of dimensional mail, but this campaign is simply brilliant. Now that’s what I call thinking “outside the... Read More
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Free Search Marketing Guide from DMNews

June 19, 2008
DM News just published their "2008 Essential Guide to Search Engine Marketing," a 47-page compendium of tips, strategies, and ideas for improving search marketing performance. As I write this, the guide is available free... Read More
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New Podcast: Buying & Using Marketing Automation Systems

June 18, 2008
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Following Up on Leads: How Soon & How Often?

June 16, 2008
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Landing Page Optimization: 4 Basic Principles

June 10, 2008
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Personalizing Your Direct Mail: 6 Tips

May 29, 2008
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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