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Personalizing Your Direct Mail: 6 Tips

May 29, 2008
You spent countless hours in copy and design and review cycles crafting the perfect direct mail piece. Yet the finished product looks like junk mail, and your response rate suffers accordingly. Why? Most likely the... Read More
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Changes to CAN-SPAM Law & Your E-Mail Reputation

May 20, 2008
David Kearney, CEO of e-mail service provider Boomerang, recently wrote a handy synopsis of recent updates to the CAN-SPAM law governing e-mail marketing. Amongst the highlights: 1. When an e-mail features more than one... Read More
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Increasing Podcast Response with Veotag

May 13, 2008
Back in January, Sridhar Ramanathan of the Pacifica Group wrote an interesting post about the pros and cons of using podcasts for B2B marketing. His conclusion: that podcasts shouldn’t take precedence over demand gen... Read More
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Direct Marketing: Rules vs. Laws

May 12, 2008
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6 Questions on TCO of Marketing Automation Technology

April 28, 2008
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New White Paper: Tips for Webinar Invitation Success

April 16, 2008
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"The most ignorant e-mail campaign ever …"

March 31, 2008
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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