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6 Questions on TCO of Marketing Automation Technology

April 28, 2008
Recently, I was interviewed by Andrew Gaffney, Editor & Publisher of Demand Gen Report, for an upcoming article on the TCO (Total Cost of Ownership) of marketing automation solutions. With Andrew's permission, his... Read More
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New White Paper: Tips for Webinar Invitation Success

April 16, 2008
CDI has just released a new white paper: "Top 10 Tips for Webinar Invitation Success” containing ideas, techniques, and strategies for increasing registration and response from e-mail Webinar invitations. Inside you’ll... Read More
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"The most ignorant e-mail campaign ever …"

March 31, 2008
And you thought I was a harsh critic? In his column titled "Stupid E-Mail Watch," Ken Magill, Editor-at-Large at Direct Magazine, rants about a recent e-mail he received from Bing energy drinks and the latest annoying trend... Read More
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Why Hire An Agency?

March 26, 2008
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Tableau E-Mail Tells Their Story Well

March 21, 2008
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Psst … Want A Sales Lead, Cheap?

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Giving Your Target Market a Reality Check

March 6, 2008
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

Recommended Resources

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