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Tableau E-Mail Tells Their Story Well

March 21, 2008
In a recent edition of his newsletter “Business Common Sense,” Denny Hatch writes: One rule I came to late in life: You cannot judge good direct marketing; it judges you. In other words, good direct marketing does what... Read More
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Psst … Want A Sales Lead, Cheap?

Say you’re in the public relations business. A friend who’s a Web designer e-mails you and says she has a client who’s looking for a new PR agency, and is willing to make an introduction. How much is that... Read More
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Giving Your Target Market a Reality Check

March 6, 2008
Just read a very insightful post over at Garth's World, the new blog by Garth Moulton, one of the co-founders of Jigsaw, the wildly successful online business contact directory. In his post Help Wanted: Easter Bunny, Garth... Read More
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SmartMarketers: B2B Marketing Blog Worth a Visit

February 27, 2008
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How Not to Market a Marketing Magazine

February 26, 2008
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Lead Nurturing Key for Open Source & SaaS Vendors

February 19, 2008
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5 Mistakes to Avoid on Your Next Webinar Invitation

February 15, 2008
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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