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How Not to Market a Marketing Magazine

February 26, 2008
I received an unsolicited copy of Deliver Magazine this week. I don’t get a lot of business mail in general, and, as a certified junk mail junkie, I look at everything. It took me more than a few seconds, however, to... Read More
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Lead Nurturing Key for Open Source & SaaS Vendors

February 19, 2008
Two licensing models are taking the software industry by storm at present: one is Open Source, the other is SaaS (Software As A Service). From a marketing perspective, both share similar challenges, the most prominent of... Read More
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5 Mistakes to Avoid on Your Next Webinar Invitation

February 15, 2008
This Webinar invitation from IBrix, a developer of software-based file-serving solutions, arrived in my inbox recently. Alas, it reads more like an abstract for a thesis presentation than a compelling sales event. Here are... Read More
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NetLine Gives Prospects a Second Touch

February 4, 2008
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Free Content Syndication – Is It Worth It?

January 29, 2008
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Admit Your Mistakes or Not?

January 23, 2008
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5 Simple Ways to Stretch Your Google AdWords Budget

January 17, 2008
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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