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Symantec E-Mail Not Up to the Challenge

January 4, 2008
Occasionally a good concept gets lost in the execution. Take this recent e-mail from Symantec as an example. What I like about this campaign, besides the eye-popping color scheme, is the overall concept. Symantec could... Read More
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Disintermediation & the Irrational Fear of Non-Media Expense

Excuse me while I rant for a minute, but what is it about buying media that makes it seems so benign? Here’s what I mean: companies spend tens or hundreds of thousands of dollars on media, often with little purpose or... Read More
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Where Do I Buy Lists for Cold-Calling?

December 20, 2007
A client writes: "We’re considering buying a few lists for our sales team to use for cold calling (versus marketing) -- what are the best sources and approach to doing this? For example, I'm interested in lists of ISPs... Read More
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Push Your White Paper to Market with emedia

December 13, 2007
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Landing Pages: Who Cares Anymore?

December 3, 2007
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Measuring the ROI from Integrated Campaigns

November 28, 2007
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New Website Focuses on Lead Management

November 26, 2007
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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