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5 Simple Ways to Stretch Your Google AdWords Budget

January 17, 2008
A board member was on Google last night and he e-mailed your boss to complain that none of your company’s search ads are showing up. Your West Coast sales rep is complaining that she’s getting fewer leads than her East... Read More
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Symantec E-Mail Not Up to the Challenge

January 4, 2008
Occasionally a good concept gets lost in the execution. Take this recent e-mail from Symantec as an example. What I like about this campaign, besides the eye-popping color scheme, is the overall concept. Symantec could... Read More
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Disintermediation & the Irrational Fear of Non-Media Expense

Excuse me while I rant for a minute, but what is it about buying media that makes it seems so benign? Here’s what I mean: companies spend tens or hundreds of thousands of dollars on media, often with little purpose or... Read More
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Where Do I Buy Lists for Cold-Calling?

December 20, 2007
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Push Your White Paper to Market with emedia

December 13, 2007
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Landing Pages: Who Cares Anymore?

December 3, 2007
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Measuring the ROI from Integrated Campaigns

November 28, 2007
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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