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5 Mistakes to Avoid on Your Next Webinar Invitation

February 15, 2008
This Webinar invitation from IBrix, a developer of software-based file-serving solutions, arrived in my inbox recently. Alas, it reads more like an abstract for a thesis presentation than a compelling sales event. Here are... Read More
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NetLine Gives Prospects a Second Touch

February 4, 2008
Competition in the content syndication marketplace is becoming so fierce that, as a demand generation vehicle, white paper syndication is in danger of becoming a commodity, a program that advertisers evaluate on price alone.... Read More
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Free Content Syndication – Is It Worth It?

January 29, 2008
A client writes: “I’ve received e-mails in the last month from two vendors (online publishers) offering to post my white papers and other content on their site for free. What’s the catch? I can’t think of a... Read More
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Admit Your Mistakes or Not?

January 23, 2008
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5 Simple Ways to Stretch Your Google AdWords Budget

January 17, 2008
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Symantec E-Mail Not Up to the Challenge

January 4, 2008
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Disintermediation & the Irrational Fear of Non-Media Expense

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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

Recommended Resources

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