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New Website Focuses on Lead Management

November 26, 2007
Here’s another Web resource to add to your bookmarks: the Sales Lead Management Association. The site and the organization behind it is the brainchild of sales consultant and demand gen veteran James Obermayer, and... Read More
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KnowledgeStorm, We Hardly Knew Ye

November 14, 2007
November 7, 2007 - TechTarget acquires KnowledgeStorm (see press release). Not quite three years since they acquired Bitpipe, TechTarget has swallowed up another big competitor in the online advertising/content syndication... Read More
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The Q1 Marketing Plan: A Primer

November 9, 2007
It’s that time of year again, when marketers’ thoughts turn to budget cycles, MBOs, and that Webinar series that they really meant to launch in Q3 but just never got around to. A new fiscal year looms, and we’re... Read More
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The Incompetence of General Ad Agencies

October 26, 2007
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The Power of Messaging

October 10, 2007
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What Email Programs Have Generated the Best B2B Leads for You?

October 6, 2007
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Nominate Your Favorite Marketing Blog

October 5, 2007
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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