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Push Your White Paper to Market with emedia

December 13, 2007
Here at CDI, we're fierce proponents of “blended marketing”: the idea that every good marketing plan is a broad combination of tactics, vehicles, media, and vendors. Not only does this minimize risk (by limiting the... Read More
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Landing Pages: Who Cares Anymore?

December 3, 2007
Making even modest changes to landing pages can be the quickest and easiest way to increase online response rates and decrease cost per lead, yet in more cases than not, far more attention, scrutiny, and investment is... Read More
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Measuring the ROI from Integrated Campaigns

November 28, 2007
Interesting article (and not just because this writer is quoted heavily) in this month's issue of the Demand Gen Report newsletter on the challenge of measuring ROI from integrated campaigns. Integrated, multi-channel... Read More
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New Website Focuses on Lead Management

November 26, 2007
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KnowledgeStorm, We Hardly Knew Ye

November 14, 2007
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The Q1 Marketing Plan: A Primer

November 9, 2007
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The Incompetence of General Ad Agencies

October 26, 2007
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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