The Incompetence of General Ad Agencies

October 26, 2007

Hold that angry e-mail - those aren't my words, but those of my favorite direct marketing curmudgeon, Denny Hatch, in the latest edition of his e-mail newsletter, Business Common Sense. To quote Denny: "... the world of... Read More

The Power of Messaging

October 10, 2007

Sridhar Ramanathan at The Pacifica Group writes very compellingly on his blog on "The Power of Excellent Messaging." In the post, he compares messaging statements from two CRM solution providers, Salesforce.com and Siebel... Read More

What Email Programs Have Generated the Best B2B Leads for You?

October 6, 2007

That was the question posted earlier today on LinkedIn. It continued: "So, those leads from conferences aren't that great, and the leads from contests are the absolute worst. What about good leads? How do you get good B2B... Read More

Nominate Your Favorite Marketing Blog

October 5, 2007

Direct and Branding: Brothers in Arms

October 3, 2007

How to Talk Like a Silicon Valley Marketer (Part 1 in a Series)

October 1, 2007

Another Email Crying Out for Help

September 17, 2007

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