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Direct and Branding: Brothers in Arms

October 3, 2007
Back in May, I wrote a post quoting Denny Hatch about how branding and direct marketing don't mix. Here, Dave Dumanis, guest blogger and CDI Creative Director, offers his thoughts on how to make direct and branding work... Read More
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How to Talk Like a Silicon Valley Marketer (Part 1 in a Series)

October 1, 2007
Many companies, industries, and regions have their own business vernacular – turns of phrases that you won’t hear anywhere else. High technology is no exception. As someone who’s worked in Silicon Valley marketing... Read More
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Another Email Crying Out for Help

September 17, 2007
It shouldn’t be easy to pick promotional e-mails out of one’s inbox and recite the litany of ways in which the authors missed the boat. But it is. One reason, I suspect, is that prominent media companies such as IDG,... Read More
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When Ugly Works

August 20, 2007
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Can a Campaign Be Too Targeted?

August 17, 2007
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New Demand Gen Website & E-Newsletter

August 5, 2007
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Blogs vs. Newsletters Revisited

August 2, 2007
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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