Tale of Two Emails

July 20, 2007
Two e-mails arrived in my inbox recently that merit dissection. They're from two competitors - Oracle and Netsuite, respectively - and both promote Webinars that are thinly disguised versions of "Why You Should Buy Our CRM... Read More

Interview with Matt Heinz

July 3, 2007
Earlier this week I was interviewed by Matt Heinz, a marketing veteran who writes about media, brand, and marketing strategy on his blog, Matt on Marketing. We discussed topics such as the biggest change in marketing in the... Read More