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The Myth Of Why You Shouldn’t Use “Free” In Subject Lines

April 27, 2007
I continue to read opinion pieces in industry publications and e-newsletters imploring marketers not to use “Free” in e-mail subject lines, based on the argument that “Free” will trigger spam filters and result in... Read More
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Why We’re Dumping Our Newsletter And Why You Should Do The Same

April 24, 2007
After 10 years and more than 100 “tips”, April 2007 marks the last issue of the CDI “Tip o’ the Month” newsletter. Starting in May, all current subscribers will instead receive monthly e-mail notifications of new... Read More
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How to Name Your White Paper

April 12, 2007
When white papers were primarily selling tools and “leave behinds," the title didn’t count for much. Now that they’re mostly lead generation devices, the right white paper title can mean a lot. If a prospect is... Read More
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How to Improve Lead Quality

March 23, 2007
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Writing an Effective Search Ad

March 2, 2007
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Program-Centric Planning

February 20, 2007
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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