Tag Archives: b2b copywriter

bad copywriting

Bad Copy is Your Campaign’s Weakest Link

June 17, 2016

In the days of Mad Men, advertising clients wouldn’t dream of writing their own copy. Advertising was about big ideas, big concepts, and crafting that story was left to the professionals. In the digital age, all that has changed. With rare exceptions, “big idea” marketing is regarded as a quaint… Read More

words to avoid

B2B Copywriting: 5 Common Terms & Phrases to Avoid

December 15, 2015

Copywriting success may depend on finding the precise mix of language that resonates with your audience, but success or failure can just as easily rest on which words you don’t use. Here are my candidates for 5 common terms and phrases that every B2B writer should eliminate from his/her vocabulary:… Read More