Tag Archives: b2b copywriting tips

words to avoid

B2B Copywriting: 5 Common Terms & Phrases to Avoid

December 15, 2015

Copywriting success may depend on finding the precise mix of language that resonates with your audience, but success or failure can just as easily rest on which words you don’t use. Here are my candidates for 5 common terms and phrases that every B2B writer should eliminate from his/her vocabulary:… Read More

Assumptive Close

If You Write B2B Copy, You Need This Blog Post

May 27, 2014

Those of you who have been subjected to sales training at some point in your careers may remember a technique called “the assumptive close.” It goes something like this: “Would you like the car in red or blue?” or “Can I deliver that to you this Friday?” In theory, asking… Read More