Tag Archives: email marketing best practices

marketing reality check

Give Your Next Demand Gen Campaign A Reality Check

We’ve all been there. The copy is winding its way through the marketing group and is now on its fourth revision. The CEO didn’t like the photo at the top of the email so it’s back to the drawing board, design-wise. The marcom director wants to change the headline so… Read More

2 Email Campaigns Show How (and How Not) to “Sell” Content

Two email campaigns that arrived in my inbox recently serve as useful illustrations of how best to promote informational content. One, a white paper offer from sales tax automation company Avalara, is a plodding recitation of facts that does little to grab the reader. The other, from email marketing software… Read More

Responsys Look Book Offers Innovative Ideas for Email Marketers

The 2012 Email Design “Look Book” from email marketing solution provider Responsys is a useful resource for email designers, creatives, and marketers alike looking for new ideas and inspiration to keep their campaigns fresh and engaging. It’s also refreshing to see a technology company like Responsys dedicate so much (virtual)… Read More

Why Your Email Subject Line Shouldn’t Be a Yes/No Question

If the secret to success of an effective email subject line is to grab the attention of someone with a potential interest in your product or service, you can be forgiven for thinking that the simplest way to determine that interest is to ask a Yes/No question. For example: Missing… Read More