In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers), quickly rivaling search advertising on Google. LinkedIn’s big advantage over its key competitor –...
One of the biggest clients of my 15+ year agency career was won as a direct result of a question to which I responded on LinkedIn, the popular business networking site. LinkedIn now boasts more than 60 million registered users, but far fewer than that number are...
