Tag Archives: Marketo agency

[24]7 Email Campaign_Before

Campaign Makeover: Simple Changes Increase Email Response by 25 Percent

I received an email recently from Kevin Payne, Senior Director of Field Marketing at customer service software provider [24]7. Kevin writes: “Below is one of our most successful email campaigns. We’re getting ready for a second broadcast and after reading one of your recent blog posts, I can already think… Read More

old-fashioned lead nurturing

Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. Do I need it in order to do lead nurturing?” My answer: “It depends how you define “lead nurturing,” but technically: no, you don’t need marketing automation in… Read More

10 Tips for Driving Lead Nurturing Success

10 Tips for Driving Lead Nurturing Success (Infographic)

When B2B companies invest in marketing automation technology, “lead nurturing” is often one of the key business objectives that spurs those organizations to take the plunge. Yet, upon deploying a new marketing automation platform, effective lead nurturing can often take months to take shape, longer still to provide the kind… Read More

Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

In follow-up to the recent 2013 Marketo Summit, the marketing team at ReachForce, a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign, an email that generated a 42.8% open rate and resulted in ReachForce hosting… Read More

Marketo Definitive Guide to Marketing Automation

How to Sell Marketing Automation to Your CEO (& Other Burning Questions)

Recently I was asked to contribute some thoughts to Marketo’s new ebook, “The Definitive Guide to Marketing Automation.” You can download a free copy of the ebook – 100 pages on everything you need to know about marketing automation – what it is, how it’s different from CRM, common features,… Read More