Case Studies
A Focused ICP Became a Lead Machine
Asset Panda had a strong product and a wide market, but campaigns trying to speak to everyone were ultimately connecting with no one. Spear helped to build the ICP foundation first, then the demand engine, and the result was 800–1,000 qualified leads per month.
An Account-Based Strategy That Opened Doors
A global technology distributor needed to break into high-priority accounts in competitive sectors: some cold, some dormant, all critical. With a targeted ABM and content strategy, Spear helped them generate 58 MQLs and a 90% sales acceptance rate in under three months.
Marketing Operations That Proved Its Own ROI
When a fast-growing healthcare technology company couldn’t demonstrate marketing’s pipeline contribution, leadership conversations stalled and budget requests went nowhere. Spear rebuilt the reporting foundation and unlocked the investment marketing had earned all along.
When Execution Becomes the Bottleneck
From stretched MOPs teams to high-volume campaign demands spanning multiple regions and channels, our client came to us with real operational challenges, and left with faster programs, cleaner data, more consistent tracking, and the bandwidth to focus on strategy and growth.