Category Archives: Content marketing

white paper marketing

The Demise of the White Paper is Greatly Exaggerated

If you can say anything about marketers, it’s that we love obituaries. Yes, we love to declare things dead. Inbound Marketing? Dead. The MQL? Dead. Lead Funnels? Dead. Outside the rarified air of marketing punditry, however – i.e. in the land of marketing practitioners – all three of these concepts… Read More

integrated campaign

An Email is Not a Campaign: the Case for Integrated Marketing

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that. We all make compromises. And yet it’s because of those compromises that… Read More

SEM offer strategy

Expand your Offer Strategy to Increase SEM Performance

In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process, there’s every reason to make sure that you’re reaching prospective customers at every stage of their research, not just when they’re ready to buy. Otherwise, when buyers finally do… Read More

demand generation content

Infographic: Top 10 Types of Demand Generation Content

Choosing the right content offer for a demand generation campaign isn’t simply about aligning that content with a particular buying persona. Some content types are best-suited for early stage offers, while others will only appeal to those buyers in the very latter stages of the buying cycle. Whether you’re focused… Read More

Brand Olympics

Origami Logic Scores Gold with “Brand Olympics” Campaign

Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not. During… Read More