Why this LinkedIn Ad Works: 2 Key Tips for Success

Why this LinkedIn Ad Works: 2 Key Tips for Success

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple.  At our agency, we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better...
Content Selling: How Sales Can Better Leverage Marketing Content

Content Selling: How Sales Can Better Leverage Marketing Content

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree, developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any...