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Q4 Marketing Budget: 4 Key Areas to Consider

In B2B circles, Q4 is historically a time of year when marketing spend picks up. Sales teams need the push to meet...

The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email...

When it comes to banner ads and online advertising in general, I will confess a prejudice for clean and simple....

Pop Quiz! Direct Mail is: a) more expensive than email b) quaintly old-fashioned c) regaining popularity in B2B...

Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” that appeared online...

Open rates are generally paid more attention than they’re due. The ugly truth is this: an open rate is NOT an accurate...

So you just launched a new white paper. How do you tweet about the content multiple times without seeming repetitive?...

You don’t have to be plugged into the new media scene to know that digital games are HOT. According to recent...

A couple of weeks ago our firm prepared a detailed ROI analysis for a client helping them substantiate to their...

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? That...

If you’ve been involved in email marketing for any length of time, no matter how diligent and prepared you are for...

This is a very belated review of a book that has been in my reading pile since December 09. But I’m glad I found the...