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ABM Ebook

An Opportunity-Based Marketing Framework for ABM

September 12, 2019
While there’s little debate about the value of a well-planned, well-executed Account-Based Marketing (ABM) strategy, where many B2B companies struggle – and where ABM initiatives tend to stall – is in that phase... Read More
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LinkedIn Advertising

8 Common LinkedIn Advertising Mistakes

August 27, 2019
In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers), quickly rivaling search advertising on Google. ... Read More
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email preview text

5 Tips for More Effective Email Preview Text

August 16, 2019
Email preview text is that line of copy that appears below the subject line in the recipient’s inbox. Preview text renders in different ways depending on the email client (the small screenshot below is from Outlook 2016... Read More
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funnel-based demand generation

In Defense of Demand Generation in the Age of ABM

July 30, 2019
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Report: B2B Buyers Engaging Earlier with Sales

July 1, 2019
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8 Questions to Ask Before Investing in Marketing Attribution

June 25, 2019
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7 Key Principles of B2B Email Creative

June 18, 2019
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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