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data privacy regulation

Infographic – The Next Wave of Data Privacy Regulation

December 10, 2019
When the California Consumer Privacy Act (CCPA) takes effect on January 1, 2020, it will only be the latest (and not the last) in a wave of data privacy regulation to hit B2B marketers.  It’s easy to become numb... Read More
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third-party intent data

Do You Want Intent Data with That?

November 12, 2019
If you could layer third-party intent data into every lead gen program you run, would you do it?  In other words, would you only ever want marketing leads from prospects pre-determined to be actively researching your... Read More
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email bots

Email Bots: What They Are, Why They Matter, and How to Stop Them

October 22, 2019
Congratulations: your last email campaign generated a really high click-through rate.  Or did it? It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and click-through rates... Read More
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leads don't convert

4 Solutions to Consider When Marketing Leads Don’t Convert

October 15, 2019
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Preparing for CCPA

CCPA: What B2B Marketers Need to Know

September 24, 2019
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ABM Ebook

An Opportunity-Based Marketing Framework for ABM

September 12, 2019
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LinkedIn Advertising

8 Common LinkedIn Advertising Mistakes

August 27, 2019
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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