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10 Things to Do When Marketing Spend is On Hold

April 23, 2020
There’s plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment.  If your company is one of those... Read More
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A Nurture Strategy for Content Syndication Leads

April 22, 2020
I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay... Read More
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challenging times

How to Approach Demand Gen in Challenging Times

March 18, 2020
The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty - on top of the risk and strain caused by a global pandemic - whether an economic downturn is imminent,... Read More
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remote work

30 Tips for Work-at-Home Marketers

March 12, 2020
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A B2B Email Pre-Flight Checklist

February 28, 2020
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marketing automation

Why Is Marketing Automation Maturity Still Woeful?

February 18, 2020
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embedded forms

Hosted Landing Pages vs. Embedded Forms

January 21, 2020
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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