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Why & How to Test Subject Lines on Your Next Email Campaign

If you took a poll of B2B marketers (see below), my guess would be that only a small percentage test email subject...

By now you’ve probably read about a momentous recent decision, and the very public reversal of that decision, made by...

Recently I was asked to contribute some thoughts to Marketo’s new ebook, “The Definitive Guide to Marketing...

An effective email campaign has one goal and one goal only: getting the reader to respond. This means that, in order...

It’s that time of year again, and marketers’ thoughts turn to budgeting for the next 12 months. One of the most...

Confession: as a died-in-the-wool direct marketer, I am a branding cynic. My general attitude towards branding is...

If end users want your product, but their IT department makes the purchase decision, can you leverage that demand to...

I’ve had the pleasure of watching Bob Wright conduct messaging workshops with clients, and there is no-one better in...

Easily the #1 mistake that tech companies make when promoting Webinars is that they forget that they’re selling an...

I’ve made the case previously in this space how one of the easiest way to gain a quick return from any investment in...

In a phone call this week I was swapping war stories with a well-known sales and marketing consultant, who, like us,...

For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective...