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content offers

Infographic – The Best Content Offers for Every Stage of the Buying Cycle

August 7, 2020
Aligning content offers with stages in the buying cycle is a critical factor in maximizing engagement.  Early stage or “top of funnel” content generally speaks to industry trends or best practices because early... Read More
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corporate blog

5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand

July 30, 2020
Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies are looking for creative, low-cost ways to drive demand.  One of the areas we recommend... Read More
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Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

June 23, 2020
B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels.   Even if you acknowledge that change as fact, however, it’s... Read More
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hybrid demand generation

Why a Hybrid Demand Generation Model is More Important than Ever

May 28, 2020
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18 Common Features of a Best-in-Class Lead Nurture Program

May 19, 2020
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10 Things to Do When Marketing Spend is On Hold

April 23, 2020
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A Nurture Strategy for Content Syndication Leads

April 22, 2020
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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