Blog

No Leads from Social Media? No Excuses.

In a recent post, the folks over at Silicon Angle applied their usual insightful analysis to the results of an...

How is it that a quality white paper on a hot topic can still generate bad leads? It’s got to be the media, right?...

“Always show an image of the offer.” It’s a rule I quote often, one repeated to me ad nauseum many years ago by an...

A client asks: “On every registration form, we give prospects the option to request contact from a sales rep. Is that...

Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct...

I only recently came across the results of research published late last year by Leads360, a leading provider of hosted...

On Focus.com, Adam asks: ““What percentage success rate do people (expect from) direct mail campaigns? We (get) 7%...

In B2B circles, Q4 is historically a time of year when marketing spend picks up. Sales teams need the push to meet...

When it comes to banner ads and online advertising in general, I will confess a prejudice for clean and simple....

Pop Quiz! Direct Mail is: a) more expensive than email b) quaintly old-fashioned c) regaining popularity in B2B...

Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” that appeared online...

Open rates are generally paid more attention than they’re due. The ugly truth is this: an open rate is NOT an accurate...