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remote work

30 Tips for Work-at-Home Marketers

March 12, 2020
This month there are, very suddenly, thousands, if not millions of marketing professionals working from home, every day, for the first time.  If you’re one of those marketers, your company may or may not have the... Read More
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A B2B Email Pre-Flight Checklist

February 28, 2020
Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. Part of that presentation was a “B2B Email Pre-Flight Checklist” – a list of... Read More
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marketing automation

Why Is Marketing Automation Maturity Still Woeful?

February 18, 2020
Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation.  The conclusion: most B2B companies were failing to follow... Read More
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embedded forms

Hosted Landing Pages vs. Embedded Forms

January 21, 2020
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Q4 revenue

4 Ways to Avoid the Q4 Revenue Scramble

January 7, 2020
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demand gen predictions

6 B2B Demand Gen Predictions for 2020

December 13, 2019
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data privacy regulation

Infographic – The Next Wave of Data Privacy Regulation

December 10, 2019
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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