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A B2B Email Pre-Flight Checklist

February 28, 2020
Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. Part of that presentation was a “B2B Email Pre-Flight Checklist” – a list of... Read More
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marketing automation

Why Is Marketing Automation Maturity Still Woeful?

February 18, 2020
Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation.  The conclusion: most B2B companies were failing to follow... Read More
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embedded forms

Hosted Landing Pages vs. Embedded Forms

January 21, 2020
A client asks: “Should we be hosting our campaign landing pages in Marketo?  We’ve always hosted them on our main site and simply embedded Marketo forms.  Is there a big advantage to hosting them... Read More
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Q4 revenue

4 Ways to Avoid the Q4 Revenue Scramble

January 7, 2020
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demand gen predictions

6 B2B Demand Gen Predictions for 2020

December 13, 2019
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data privacy regulation

Infographic – The Next Wave of Data Privacy Regulation

December 10, 2019
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third-party intent data

Do You Want Intent Data with That?

November 12, 2019
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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