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Q4 revenue

4 Ways to Avoid the Q4 Revenue Scramble

January 7, 2020
Q4 is over, and with it, the inevitable rush to execute and scale marketing programs designed to somehow, magically, help a company makes its Q4 and year-end numbers.  Spoiler alert: no amount of Q4 spend – not even... Read More
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demand gen predictions

6 B2B Demand Gen Predictions for 2020

December 13, 2019
The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group, what... Read More
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data privacy regulation

Infographic – The Next Wave of Data Privacy Regulation

December 10, 2019
When the California Consumer Privacy Act (CCPA) takes effect on January 1, 2020, it will only be the latest (and not the last) in a wave of data privacy regulation to hit B2B marketers.  It’s easy to become numb... Read More
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third-party intent data

Do You Want Intent Data with That?

November 12, 2019
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email bots

Email Bots: What They Are, Why They Matter, and How to Stop Them

October 22, 2019
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leads don't convert

4 Solutions to Consider When Marketing Leads Don’t Convert

October 15, 2019
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Preparing for CCPA

CCPA: What B2B Marketers Need to Know

September 24, 2019
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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