Leading B2B demand generation agency to exhibit at May 2015 conference in Nashville

Walnut Creek, Calif. – April 29, 2015– Spear Marketing Group, a leading B2B demand generation agency, announced that it will be a sponsor of the 10th annual SiriusDecisions Summit, taking place May 12-15, 2015 in Nashville, Tennessee.

As a Silver Sponsor, Spear will be an exhibitor at the conference, which expects to draw more than 2,300 sales and marketing executives to an expanded, 4-day event that features more than 50 analyst sessions and more than 100 practitioner case studies..

“This is our first year as a sponsor of the SiriusDecisions summit, and we’re thrilled to be part of what is widely regarded as the industry’s leading event for cutting-edge sales and marketing strategies,” said Howard Sewell, Spear’s President. “We see the conference as a unique opportunity to engage with B2B marketers actively seeking ways to accelerate revenue and drive greater performance from their demand generation, content marketing, and marketing automation initiatives.”

Spear currently supports more than 40 active clients, all B2B technology companies, helping those clients generate, nurture, and convert sales leads to revenue. The firm’s services include search marketing, social media, email marketing, lead nurturing, content syndication, event promotion, and online display advertising.

“The goal of the SiriusDecisions Summit – helping companies drive predictable growth – aligns perfectly with the demand generation work we do every day,” commented Sewell. “Whether it’s developing a demand generation program, designing a lead nurturing campaign, or helping a company get more from their marketing automation investment, our client work is all about generating measurable results.”

The 2015 SiriusDecisions Summit takes place May 12-15, 2015 at the historic Gaylord Opryland Resort in Nashville. Spear will be exhibiting in Booth #702.

About Spear Marketing Group

Spear Marketing Group is a full-service B2B demand generation agency that helps B2B technology companies generate, nurture, and convert sales leads to revenue. The firm’s unique, holistic approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to drive measurable results across every stage of the lead lifecycle: lead generation, lead nurturing, and customer marketing. Clients include Google, Navicure, and Sungard AS. For more information, visit www.spearmarketing.com.