B2B demand generation agency adds clients, staff as revenues climb
Walnut Creek, Calif. – July 6, 2015.– Spear Marketing Group, a leading B2B demand generation agency, reported that its total billings for the first half of 2014 increased almost 30 percent compared to the same period in 2014. The firm now employs more than 50 people and services more than 40 active clients. Highlights of the first 6 months of 2015 included:
- Recorded year over year revenue growth of almost 30 percent
- Added 23 high-tech companies to client roster
- Made significant hires in creative services and account management
“We’re entering Q3 with incredible momentum,” said Howard Sewell, Spear President. “Not only did we see business from new clients almost double compared to the first half of 2014, but our existing accounts are expanding rapidly also. That speaks in part to the economy as a whole, but more importantly it’s a reflection of the measurable results that we’re generating for our clients.”
To accommodate the firm’s growth, and to plan for continued expansion, Spear also announced a series of promotions and new hires:
- Allison Boitano and Annie Silva-Warner were promoted to Group Account Manager
- Mary Pat Davey was promoted to Marketing Automation Strategic Analyst
- Shaun Mullarky was promoted to Senior Account Executive
- Liz Tunquist was promoted to Operations Manager
- Melissa Maris was promoted to Associate Creative Director
- Laura DeCorte was promoted to Associate Copywriter
- Carmen Arnevik and Sally Williams were hired as Account Executives
Spear develops, executes, and manages a range of demand generation strategies that spans the entire lead lifecycle: lead generation, lead management, and customer marketing. It claims to be one of the only B2B agencies offering demand generation strategy, full-service creative capabilities, and a deep understanding of marketing technology. The firm’s services include email marketing, search engine marketing (SEM), lead nurturing, digital advertising, social media, and content development.
About Spear Marketing Group
Spear Marketing Group is a full-service B2B demand generation agency that helps B2B technology companies generate, nurture, and convert sales leads to revenue. The firm’s unique, holistic approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to drive measurable results across every stage of the lead lifecycle: lead generation, lead nurturing, and customer marketing. Clients include Google, Navicure, and Sungard AS. For more information, visit www.spearmarketing.com.