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linkedin ads

Why 46 Percent of LinkedIn Ads Fail

November 23, 2021
Most B2B marketing benchmark reports are completely useless.  That’s because either 1) the results were generated through surveys, which (as any reputable statistician will tell you) causes all sorts of data bias,... Read More
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use cases for chatbots

8 Surprising B2B Use Cases for Chatbots

October 29, 2021
If you ask most B2B marketers how they use chat platforms like Drift, the immediate answer would most likely be: converting Web visitors.  And indeed, increasing Web engagement and Web conversion rates is still a... Read More
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lead gen forms

The Case for Allowing Personal Emails on Lead Gen Forms

October 1, 2021
Should you allow prospects to enter a personal email address when they fill out lead gen forms?  B2B marketers seem divided on the question.  In a recent LinkedIn poll, almost half of the respondents (46%)... Read More
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ABM realities

10 Uncomfortable ABM Realities

August 17, 2021
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target account list

10 Tough Questions to Evaluate Your Target Account List

July 27, 2021
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Is One-to-One Marketing the Only True ABM?

June 30, 2021
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The Risks of Over-Reliance on Late-Stage Content

May 17, 2021
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About the Author

Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.

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