Senior Marketing Automation Specialist – Marketo

We are a fast-growing B2B marketing agency looking for a Marketo marketing automation expert (additional expertise in HubSpot or Pardot is huge), who is both a self-starter and a team player, and knows how to produce results. They will have the opportunity to work with multiple clients and will have the support of a larger team of technical, strategic, and creative specialists. Position is 100% remote (US candidates only).

Responsibilities:

  • Planning, execution, testing and reporting for various marketing automation campaigns (including inbound, lead nurturing, lead scoring, and lead management)
  • Provide reporting and analysis on program performance data and funnel attribution
  • Monitoring and continually improving campaigns (iteration, A/B testing, etc.)
  • Work directly with account staff and clients’ marketing department… (i.e., you can communicate well over Zoom as well as through email)
  • Collaborating with sales operations through CRM integration with Marketo
  • Research, recommend, and execute various 3rd-party integrations based on clients’ MarTech needs
  • Troubleshoot Marketo and Salesforce issues in a timely and thorough manner (and HubSpot and Pardot if you have those skills too!)
  • Champion best practices within Marketo, while documenting and cross-training internal teams
  • Stay abreast of current marketing automation trends, best practices, and strategies
  • Research and lead new technology initiatives that present business opportunities for the agency

Skills/Qualifications:

  • 4+ years Marketo experience (required, certification preferred), Pardot, and/or HubSpot experience (optional, but certification preferred)
  • Experience with other automation platforms (e.g., Eloqua, Iterable, etc.)
  • Salesforce proficiency
  • Exceptional communication skills
  • Documenting/training materials
  • Can-do attitude with a strong focus on bringing results
  • Must be able to work independently as well as part of a team
  • Strong attention to detail and organizational skills

Pluses:

  • Agency experience strongly preferred
  • B2B SaaS industry experience
  • Web development experience within Marketo, e.g. emails, landing pages, including keen attention to responsive design
  • Web development experience in other platforms, e.g., Unbounce, Contentful, WordPress
  • SEO
  • Bizible
  • Google Analytics
  • ABM
  • A quality headset and the good sense to know when to get on a Zoom call to chat things through with your teammates
  • Writing skills… we can always use good thought leadership posts on our blog :)

This is a full-time position. The ideal candidate would have the experience to hit the ground running with minimal training. If this sounds like you, we’d love to hear from you!

For consideration send your resume and cover letter to accounting@spearmarketing.com.
Note: applications without a cover letter will not be considered.

Spear Marketing Agency is a growing company and a dynamic workplace where both creative and technical minds come together. We enjoy the work we do and the people with whom we work alongside.

 

 

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