Marketo Partner Certification Awarded to Spear Marketing Group

New Company Level Certification Presented to Demand Generation Agency for its Ability to Empower Customers in Revenue Performance Management

Walnut Creek, Calif. – May 30, 2012. Spear Marketing Group, a full-service B2B marketing agency specializing in demand generation and lead management, announced it has been awarded the Marketo Partner Certification. Marketo’s Certification Program recognizes partners for achieving required marketing automation and sales effectiveness competencies and for providing a scalable learning environment in which to teach and assess these proficiencies.

Spear develops, executes, and manages a wide range of demand generation strategies for its clients, and is one of very few agencies with knowledge and expertise across the entire sales cycle – from generating net new inquiries to helping clients manage, filter, qualify, cultivate, and nurture those leads into genuine sales opportunities.

“We’re pleased to be one of the first true marketing agencies to be awarded Marketo certification,” said Howard J. Sewell, Spear President. “Though our Marketo clients look to us primarily for assistance with lead nurturing strategy, campaign development, and creative execution, it’s important for those same companies to feel confident that we have the technical chops to back it up. I believe that combination of creative savvy and technical expertise makes Spear a unique type of Marketo partner.”

The certification program is groundbreaking for Marketo, as it’s the first time the revenue performance management leader has defined a benchmark of knowledge and best practices for its partners to become successful Marketo consultants. Now customers have insight into whether the lead generation company they choose to amplify their marketing efforts has been approved by Marketo.

“By becoming a Marketo Certified Partner, it proves Spear’s level of commitment to Marketo customers’ revenue growth and success,” said Amy Guarino, Vice President of Business Development at Marketo. “It’s imperative to educate customers in how to optimize the buying process to drive top line revenue. Marketo’s Partner Certification utilizes marketing resources to turn partners into trusted advisors and true Revenue Performance Management leaders.”

Introduced in March of this year, the program tests individuals on proficiency in the areas of setup, data management, programs, campaigns, asset/studio design, lead scoring, lifecycle management, and reporting. The content of the test material demands a thorough and comprehensive understanding of the Marketo platform, of which Spear’s team impressively surpassed.

About Spear Marketing Group

Spear Marketing Group is a full-service B2B marketing agency specializing in demand generation, lead management and ROI-based marketing. The firm services a broad range of clients in high-tech, real estate, ecommerce, and other sectors from its offices in Walnut Creek, CA and Seattle, WA. Clients include ClairMail, Google, and Navicure. For more information, visit

About Marketo

Marketo is the fastest growing provider in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work—and work together—to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services and expert guidance are helping more than 1,800 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

Marketo was recently named one of “America’s Most Promising Companies” by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the “2011 CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine. For more information, visit, or subscribe to Marketo’s award-winning blogs at

Marketo, Spark by Marketo and the respective logos are trademarks of Marketo, Inc.

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