MPulse Selects Spear Marketing Group for Web Design, Social Media

Agency tapped to design new Website, blog for maintenance software company

Walnut Creek, Calif. – March 10, 2011. MPulse Maintenance Software of Eugene, Oregon, a leading provider of computerized maintenance management systems, has chosen Spear Marketing Group, a full-service marketing agency, to design its new corporate Website.

As part of the agreement, terms of which were not disclosed, Spear will be developing both design and also content for the new site, along with a new company blog. The assignment includes:

  • Development of Website architecture and site map
  • Copy and design for the complete Website
  • SEO strategy and implementation
  • Design of a new corporate blog and companion e-newsletter

Spear will also be helping MPulse incorporate the Marketo marketing automation platform into the overall design and site functionality. (The agency is an authorized Marketo solutions partner.)

“In our agency search, we soon realized that we needed more than just a creative agency, “ commented Jason Johnson, Vice President of Sales & Marketing at MPulse. “I like the fact that Spear takes a very demand generation-centric approach. Fundamentally, we want a Website that generates leads, not just one that looks pretty. We think they’re the ideal partner to make that happen.”

“We’re thrilled to be working with MPulse,”said Howard Sewell, Spear’s President. “We feel our marketing philosophies are very much aligned, especially when it comes to leveraging both marketing automation and social media. We feel the site will be a real showcase for what’s possible.”

About Spear Marketing Group

Spear Marketing Group is a full-service agency specializing in demand generation, lead management and ROI-based marketing. The firm services a wide range of clients in high-tech, real estate, and other sectors from its offices in Walnut Creek, CA and Seattle, WA. Clients include Google, Legacy Partners, and Navicure.

For more information, visit

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