Norman Shark, a network security company, asked Spear to re-launch their PPC campaign following a company rebrand. We designed a custom PPC landing page, hosted in Marketo, that was specifically optimized to maximize conversions. Both the landing page and a corresponding banner ad (for use on the Google Display Network and for retargeting) mirrored the theme of the Norman Shark website to show continuity and yet drive clicks and conversions. Customer quotes and references were used strategically to lend credibility and increase quality score.
