For this campaign, Spear developed a series of 6 emails, targeted towards so-called “cold” sales leads that hadn’t engaged with Google in more than 6 months. We developed the creative theme, wrote the copy, designed the emails, landing pages, thank you pages, and fulfillment emails, created ads for Twitter and LinkedIn, and set up the entire campaign in Marketo, the client’s marketing automation platform. The campaign was a huge success, generating conversion rates up to 35 percent.
