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Home > Spear Marketing Group Announces Bold Shift from B2B to B2C

Spear Marketing Group Announces Bold Shift from B2B to B2C

FOR IMMEDIATE RELEASE

April 1, 2025

Spear Marketing Group Announces Bold Shift from B2B to B2C

Agency Takes a “DTC or Bust” Approach in Industry-Defying Move

WALNUT CREEK, CA – In a stunning strategic pivot, Spear Marketing Group, a leading B2B demand generation agency, announced today that it will be transitioning its entire business model from B2B (business-to-business) to B2C (business-to-consumer), effective immediately. The decision, described internally as “the most logically irrational move in company history,” marks a radical departure from Spear’s four-decade-long track record of helping B2B companies generate leads, drive pipeline, and accelerate revenue growth.

“We took a long, hard look at the market and realized that selling enterprise software just isn’t as fun as hawking artisanal snack boxes, bespoke dog accessories, and subscription-based avocado deliveries,” said Howard J. Sewell, President of Spear Marketing Group. “The truth is, we’ve always envied those brands that get to write cheeky social media posts, sponsor reality TV contestants, and create TikTok challenges. Now, it’s our turn.”

While the agency has traditionally focused on account-based marketing (ABM), content syndication, and intent-based demand generation, Spear’s new direction will involve influencer partnerships, guerrilla marketing, and immersive pop-up experiences designed to captivate the modern consumer. Sewell added, “Our team of seasoned B2B marketers is eager to finally apply their expertise in conversion optimization to something truly meaningful—like getting Gen Z to buy more sustainably sourced loungewear.”

The transition comes as part of a larger industry trend, with several former B2B brands rumored to be following suit. “We’re seeing a massive shift,” said Spear’s Vice President of Strategy Sean Hardwick. “If cybersecurity companies can launch lifestyle brands, why can’t a demand gen agency help sell craft kombucha? The lines between B2B and B2C are blurring, and we plan to lead the charge.”

As part of the transition, Spear will be rolling out an entirely new suite of services, including:

  • Micro-influencer matchmaking for niche lifestyle products
  • “Growth hacking” strategies for Kickstarter campaigns
  • AI-generated brand personas for the millennial and Gen Z markets
  • A direct-to-consumer (DTC) subscription service, tentatively titled “SpearBox,” which will deliver a rotating selection of items no one actually needs but will still subscribe to for months on end.

“At the end of the day, it’s about following our passion,” Sewell concluded. “And if we can take everything we’ve learned from years of B2B marketing and use it to sell premium oat milk, then we’ll consider that a win.”

About Spear Marketing Group

Spear Marketing Group is a leading marketing agency specializing in demand generation and revenue acceleration. For nearly 40 years, the firm has helped B2B brands build pipeline, enhance marketing performance, and drive measurable growth. As of April 1, 2025, Spear Marketing Group is now fully committed to its new B2C mission: making brands go viral, one influencer collab at a time.

Media Contact:

Spear Marketing Group
(925) 555-5555

### Happy April Fool’s!

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