NWN and Profitero tap demand generation agency for lead nurturing, marketing automation
Walnut Creek, Calif. – December 8, 2015. Spear Marketing Group, a leading B2B demand generation agency, announced two new high-profile additions to its fast-growing client roster.
NWN, a leading nationwide provider of IT services and solutions, hired Spear to develop two lead nurturing email tracks, including copywriting, design of custom, responsive email and landing page templates, and set-up in Marketo, a marketing automation system. Spear is a long-time Marketo agency partner.
Profitero, the eCommerce analytics company that monitors what shoppers see and buy online, named Spear to help them migrate from another marketing automation platform to Marketo, including development of Marketo templates, plus set-up of lead scoring and custom reports. Spear also developed creative for lead generation content, paid search, and display advertising.
“NWN is transitioning from a more traditional marketing approach to one based on a multi-touch strategy of email and inbound marketing,” commented Lori Koch, NWN’s Director of Field Marketing. “Spear is helping in that transition by enabling us to get more from our investment in marketing automation, and by creating email and content assets that improve the performance of our campaigns. As an agency partner, they’ve consistently gone above and beyond what’s required.”
“We’re very excited at the opportunity to be working with companies like NWN and Profitero,” said Howard Sewell, Spear’s President. “Both companies are perfect examples of clients who wanted their demand generation agency to be a strategic partner, not just a vendor. Their confidence in us and the working relationship it engenders has enabled us to deliver more value and have a greater impact on marketing results.”
About Spear Marketing Group
Spear Marketing Group is a full-service B2B demand generation agency that helps B2B technology companies generate, nurture, and convert sales leads to revenue. The firm’s unique, holistic approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to drive measurable results across every stage of the lead lifecycle: lead generation, lead nurturing, and customer marketing. Clients include Google, Navicure, and Sungard AS. For more information, visit www.spearmarketing.com.
About NWN Corporation
NWN Corporation, a nationwide firm, made its name by helping clients solve their business problems through technology. With more than 550 employees in 12 offices in the US, NWN provides clients with a complete range of information systems services and solutions. These include unified communications services, data center, networking, security, end user computing, applications and data services, professional services, IT staffing services, and managed services. Learn more at www.nwnit.com.
About Profitero
Profitero monitors what shoppers see and buy online, actively tracking more than 300 million products across 40 countries for retailers and consumer brands. Real-time eCommerce analytics, insights and strategic recommendations pinpoint how to improve daily performance across your sales channels. Our proprietary digital monitoring technology is uniquely combined with sales data, ensuring that you maintain or increase market share. For more information, email sales@profitero.com or visit www.profitero.com.