Spear Marketing Group Becomes a HubSpot Solutions Partner

B2B agency says that move was prompted by a growing HubSpot practice

Walnut Creek, Calif. — April 4, 2024 — Spear Marketing Group, a full-service B2B demand generation agency, announced that it has joined HubSpot’s Solutions Partner Program.

HubSpot, a leading customer platform for scaling companies, works hand-in-hand with partner agencies like Spear to grow their businesses through inbound software, services, and support.

As a full-service agency, Spear is ideally qualified to help marketers make the most of their HubSpot investment by applying the firm’s extensive knowledge of digital marketing and demand generation best practices, combined with expertise in all facets of the HubSpot platform.

Spear said that the decision to join the HubSpot program came in the wake of a growing HubSpot practice. “We’ve worked with HubSpot customers for years,” commented Howard J. Sewell, Spear’s President. “As we continued to expand that part of our business, we realized it only made sense to formalize the relationship and be better able to support our HubSpot clients.”

Spear’s HubSpot engagements range from full-scale implementations to ongoing management and system optimization. Past work for HubSpot clients has also included:

  • Design and implementation of a more robust lead nurturing program
  • Design and launch of an integrated, multi-touch, multi-channel marketing campaign, including complete attribution, lead scoring, and reporting in HubSpot
  • Migration of a client’s campaigns, data, and assets from Marketo to HubSpot
  • Interim assistance for a client who unexpectedly lost their primary HubSpot power user
  • Conducting a thorough audit of a client’s HubSpot instance and inbound marketing strategy

The HubSpot Solutions Partner Program is an ecosystem of experts that offer marketing, sales, customer service, web design, CRM, and IT services. It’s a global community that believes putting customers first is the key to growth, and enables its members to offer a wide breadth of more sophisticated solutions across the entire customer experience.

About Spear Marketing Group

Spear Marketing Group is a full-service B2B demand generation agency helping B2B companies generate, nurture, and convert sales leads to revenue. The firm’s unique, holistic approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to drive measurable results across every stage of the buyer journey. In 2023, it was named one of the top 200 agencies in the US by Chief Marketer Magazine for the sixth year in a row. For more information, visit www.spearmarketing.com.

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