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Spear Marketing Group Launches Pardot Practice

Leading B2B agency partners with Pardot to expand its marketing automation services

Walnut Creek, Calif. – February 5, 2015 – Spear Marketing Group, a leading B2B demand generation agency, formally launched a practice dedicated to helping customers of Pardot, a B2B marketing automation platform owned and marketed by Salesforce.

The firm’s Pardot practice will be focused on helping Pardot customers get more from their investment in marketing automation through assistance with:

  • Lead Management Strategy – advice and counsel on lead nurturing best practices to include workflow, segmentation, messaging, offers/content, and email frequency;
  • Campaign Development – design, development, and launch of turnkey email marketing campaigns including strategy, creative, and technical production;
  • Creative Execution – expert copywriting and design of creative assets to include emails, landing pages, thank you pages, newsletters, and Webinar invitations.

The agency says it is already supporting four Pardot customers in these areas and expects that number to increase by 2x-3x by the end of 2015. In addition, Spear announced:

“We’re thrilled to be part of the Salesforce Pardot Partner community and to be working with Pardot customers,” said Howard J. Sewell, Spear President. “We see this as a natural extension of the work we’ve been doing with other marketing automation customers for the last 5 years. We’ll also be one of the only Pardot partners to offer strategic marketing expertise, full-service creative capabilities, along with extensive knowledge of the Pardot platform.”

The firm says it was motivated to launch a Pardot practice based on market demand. Commented Sewell: “We already had a strong track record in this area and were being approached by former clients who had moved to new companies who use Pardot, and who needed help in the areas where they knew our firm specialized: strategy, campaigns, and creative. From there it was a no-brainer to partner with Salesforce and create a formal, dedicated practice.”

“Spear is a perfect addition to the Pardot partner network,” said Ann Hughston Davis, Partner Alliance Manager at Pardot. “Not only do they bring a wealth of experience in lead management and email marketing best practices, but they’re also an ideal fit for Pardot customers who need either full-service agency capabilities or help with overall demand generation.”

About Spear Marketing Group

Spear Marketing Group is a full-service B2B demand generation agency helping technology companies generate, nurture, and convert leads to revenue. The firm’s unique, holistic approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to achieve measurable results across every stage of the lead lifecycle: lead generation, lead nurturing, and customer marketing. The firm’s services include email marketing, search engine marketing (SEM), lead nurturing, digital advertising, social media, and content development. Spear clients include Google, Navicure, and Sungard AS. For more information, visit www.spearmarketing.com.

About Pardot

Pardot, a salesforce.com company, is a leading business-to-business marketing automation software provider located in Atlanta, Georgia. Founded in 2007, the company offers a software-as-a-service marketing automation application for marketing and sales departments to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Pardot empowers marketers with lead nurturing, lead scoring, and ROI reporting to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. For more information, visit www.Pardot.com.

Salesforce, Pardot and others are trademarks of salesforce.com, inc.

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