Spear Marketing Group Named Marketo Preferred Services Partner

Marketing Automation software provider includes leading B2B demand generation agency in its exclusive Preferred Services category.

Walnut Creek, Calif. – December 11, 2012.  Spear Marketing Group, a full-service B2B marketing agency, announced that it was named a Marketo Preferred Services Partner as part of the software provider’s new marketing platform, Marketing Nation.

Marketo’s Marketing Nation platform helps marketers get the results they need faster, and more easily, by tapping into the experience of Marketo’s more than 2,000 customers and 21,000 users.  As one of a select number of Preferred Services Partners, Spear Marketing Group will support company-level deployments of Marketo solutions, promote lasting Marketo/customer relationships, and be an integral part of the Marketing Nation initiative.  The agency already supports more than 30 Marketo customers, primarily in the areas of lead management strategy, campaign development, and creative execution.

“We’re excited to be named a Marketo Preferred Service Partner,” says Howard J. Sewell, Spear’s President. “It’s a testament to the investment in people, resources, and expertise that our firm has made to help Marketo customers get the most from their investment in marketing automation.  We’re very proud of our work with Marketo and look forward to being part of their future success.”

“Marketo is committed to the success of our customers. We view our Preferred Services Partners as key to giving our customers flexibility to choose the best services provider for their needs,” said Jason Holmes, SR VP Client Services at Marketo. “We’ve invested in training and experience-sharing with our Preferred Services Partners and they represent a trusted resource for customer success.”

About Spear Marketing Group

Spear Marketing Group is a full-service agency specializing in demand generation, lead management and ROI-based marketing. The firm services a wide range of clients in high-tech, ecommerce, and other sectors from its offices in Walnut Creek, CA and Seattle, WA. Clients include Dropbox, FireEye, and Navicure. For more information, visit https://spearmarketing.com.

About Marketo

Marketing Software – Easy, Powerful, Complete. Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo’s marketing automation and sales effectiveness software – including the world’s first integrated solution for social marketing automation – streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling explosive growth, Marketo was recently named to The Wall Street Journal’s 3rd annual “Next Big Thing List,” one of “America’s Most Promising Companies” by Forbes, and the #1 Marketing Software Vendor on the INC 500. In 2011 Marketo ranked as the #1 fastest-growing private company by the Silicon Valley Business Journal, and in both 2011 and 2012 the company received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with two AppExchange Best of ’11 Awards, for Best Marketing Automation Solution and Best Chatter Exchange.

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