New ebook offers proven techniques for driving measurable demand generation results

Walnut Creek, Calif. – October 20, 2015. Spear Marketing Group, a leading B2B demand generation agency, today announced the release of the “Big Book of B2B Demand Generation Success.” The 68-page ebook, available via free download on the Spear Website, provides hundreds of ideas, tips, techniques, and proven strategies for both aspiring marketers and B2B veterans.

“This new book is the compilation of some of our most popular content on creative, offer strategy, paid search, social media, marketing automation, lead nurturing, and more,” commented Howard J. Sewell, Spear President. “Everything a reader will find in the book is based on first-hand experience generating successful demand gen programs for B2B clients. This is the stuff that works. We think it’s a terrific resource for anyone in a demand generation role.”

Here’s just a sample of readers will find inside the new ebook:

How to choose the right offer (Page 7)
Outline for an effective lead generation white paper (Page 11)
The easiest way to generate ROI from lead nurturing (Page 20)
What filters to use on your next content syndication program (Page 45)
How to decide if Marketing Automation is right for your company (Page 57)

The Big Book of B2B Demand Generation Success is available for free download via the Spear Website.

About Spear Marketing Group

Spear Marketing Group is a full-service B2B demand generation agency that helps B2B technology companies generate, nurture, and convert sales leads to revenue. The firm’s unique, holistic approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to drive measurable results across every stage of the lead lifecycle: lead generation, lead nurturing, and customer marketing. Clients include Google, Navicure, and Sungard AS. For more information, visit www.spearmarketing.com.